Fenty Beauty x Harvey Nichols

Art and design direction for the exclusive launch of Fenty Beauty by Rihanna at Harvey Nichols. The campaign spanned a dedicated photoshoot, editorial, social, in-store and digital touchpoints, including a bespoke online shade finder developed to showcase the brand’s groundbreaking extensive foundation range. The launch delivered unprecedented success for Harvey Nichols and helped establish the platform for Fenty Beauty’s international rollout.