Harvey Nichols • Holy Grail

Art design Direction for the Holy Grail beauty editorial campaign at Harvey Nichols. An editorial campaign that spanned online, social and in-store, influential talent from a range of backgrounds were invited to participate in ongoing testing and reviews in order to find the ultimate beauty product across 5 categories. Bespoke video, animations, stills and branding were produced to support the campaign, which proved to be highly successful across all touchpoints from engagement to sales.