Harvey Nichols • Menswear Launch

Art and Design Direction of content to support the relaunch of Harvey Nichols’ Menswear department in their flagship store in Knightsbridge following renovation. Drawing on the interior architecture and materiality of the space, the campaign combined dystopian futurism with rich, tactile textures across in-store and digital touchpoints. A supporting magazine was also art directed and designed, accompanied by an extended online editorial.